In the recent past, there has been a bloom in the use of social media that it has become a lucrative business. Actually, the social media has evolved so much that it has enabled businesses to operate on a global scale. The social media sites are available in almost all nations of the globe and hence businesses serve clients who are on the other side of the world. This then means that the creative business manager will take advantage of this increased popularity of the social media to market the firm’s products are services. What are some of the advantages of using social media services in marketing a firm?
Increased business exposure
Popular social media sites such as Facebook and Twitter allow you to create a page for your business and administrate it as you please. This means that in addition to the business website, you will be exposing your business and the products and services you deal with to millions of other people and this increases the exposure of your business. If you are good on social media use, the end result of this is the gaining of new markets and this is an advantage as it leads to increased sales.
Increased website traffic
If you take the time to go through the social media sites, you will notice that there are many links on social conversations. These links lead users who are part of the conversation to the main website of the business or company being discussed. The more links put on the social media site conversations means that more and more people click on them and end up on the business website. This leads to an increase in the amount of website traffic. The implication of this is increased sales and maximized business profits hence an advantage of using social media services to market firms.
Acquisition of market intelligence
As you have already seen above, there are millions of social media users. This creates a perfect opportunity for marketing departments to gain marketing intelligence leading to more effective marketing. All that marketers in your firm need to do is closely follow the trends in the social media, spot business needs, opportunities and marketing voids. Once done, the information used can be used to come up with new products and services and a better marketing strategy that is targeted towards meeting definite and client needs. This is another advantage of using the social media to market.
Better lead generation
Leads are extensively used to carry out digital marketing and using social media services to market your business will help you generate thousands of leads. On your social media business pages, you can start conversations that make other users express interest in what you sell and give you their emails in order to send them more information. These are definite leads and the chances of selling to them are very high since they are already interested in what you sell. Once you develop loyal fans for your business, getting the leads will be very easy. To make it even better, it will cost you nothing to get the leads and this reduces business operation costs hence increasing profits.